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Marketing Utilization in an Industrial Company
Vozáriková, Renáta ; Vrana, Milan (referee) ; Chalupský, Vladimír (advisor)
My bachelor's thesis provides informations about marketing utilization in the industrial company Sauer-Danfoss, a.s. which deals with production and instalation of mobile hydraulics. I analyze actual usage of marketing tools in the company based on the findings and try to propose new solutions appropriate to use these tools to increase their effectiveness.
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The SK Tenis Kladno marketing plan
Urbanová, Anna ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Topic: The SK Tenis Kladno marketing plan Objectives: The main objective is creating a marketing plan for SK Tennis Kladno Tennis Club. The sub-objective was to conduct a situation analysis on which basis was the marketing plan developed. Methods: In this work I used the method of analysis, method of inquiry and method of scaling. By the method of questioning were collected information about customers, their views, needs and desires. The club itself was analyzed, such as its competitors, partners and customers. The method of scaling was used in case of the club and competition analysis. SWOT analysis is included. Results: The analyzes revealed that the club has one strong competitor and two weaker competitors. The results further showed that the greatest weakness of the club is pricing policy stance, the current management of the club and the poor atmosphere in it. The marketing plan focuses both on the young generation, ie. children and young people, both amateur players. Key words: marketing planing, marketing mix, marketing objectives, propagation, cost, customer, competition
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Communication strategy Pure Platinum Fitness Jatomi 2014
Šulová, Lucie ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
COMMUNICATION STRATEGY PURE PLATINUM FITNESS JATOMI 2014 Objectives: The main objective of this work is to design a communication strategy for the platinum club Pure Platinum Fitness Jatomi for the year 2014. This proposal is based on current applied communication strategies. It is focused on acquiring new customers and communication with existing members, also provides suggestions how to develop cooperation with existing partners. Methods: As the methods were used interview and analysis of documents. Interview method was used in the realization of several interviews with the general manager of the fitness club. Analysis of documents was applied in the preparation of advertising material obtained from the fitness club. Results: The proposal of communication strategy for platinum club Pure Platinum Fitness Jatomi for the year 2014 was based. The proposal brings new ideas, how to acquire new members and shows the possible means leading to the improvement of communication with existing members. It proposes a new modern communication channels that the company could use and invents events for members, through which it is possible to build a relationship that can strengthen loyalty of the members to the club. Keywords: marketing strategy, communication strategy, marketing mix, marketing objectives,...
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The strategy for launching a new product
Fialová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with preparation of marketing plan for launching a new product on market with full auto coffee machines. The aim of this thesis is to propose complete marketing plan divided into single steps including market analysis, definition of marketing objectives and marketing strategy based on marketing mix for achieving the objectives.
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Communication strategy Pure Platinum Fitness Jatomi 2014
Šulová, Lucie ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
COMMUNICATION STRATEGY PURE PLATINUM FITNESS JATOMI 2014 Objectives: The main objective of this work is to design a communication strategy for the platinum club Pure Platinum Fitness Jatomi for the year 2014. This proposal is based on current applied communication strategies. It is focused on acquiring new customers and communication with existing members, also provides suggestions how to develop cooperation with existing partners. Methods: As the methods were used interview and analysis of documents. Interview method was used in the realization of several interviews with the general manager of the fitness club. Analysis of documents was applied in the preparation of advertising material obtained from the fitness club. Results: The proposal of communication strategy for platinum club Pure Platinum Fitness Jatomi for the year 2014 was based. The proposal brings new ideas, how to acquire new members and shows the possible means leading to the improvement of communication with existing members. It proposes a new modern communication channels that the company could use and invents events for members, through which it is possible to build a relationship that can strengthen loyalty of the members to the club. Keywords: marketing strategy, communication strategy, marketing mix, marketing objectives,...
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The SK Tenis Kladno marketing plan
Urbanová, Anna ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Topic: The SK Tenis Kladno marketing plan Objectives: The main objective is creating a marketing plan for SK Tennis Kladno Tennis Club. The sub-objective was to conduct a situation analysis on which basis was the marketing plan developed. Methods: In this work I used the method of analysis, method of inquiry and method of scaling. By the method of questioning were collected information about customers, their views, needs and desires. The club itself was analyzed, such as its competitors, partners and customers. The method of scaling was used in case of the club and competition analysis. SWOT analysis is included. Results: The analyzes revealed that the club has one strong competitor and two weaker competitors. The results further showed that the greatest weakness of the club is pricing policy stance, the current management of the club and the poor atmosphere in it. The marketing plan focuses both on the young generation, ie. children and young people, both amateur players. Key words: marketing planing, marketing mix, marketing objectives, propagation, cost, customer, competition
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Marketing Utilization in an Industrial Company
Vozáriková, Renáta ; Vrana, Milan (referee) ; Chalupský, Vladimír (advisor)
My bachelor's thesis provides informations about marketing utilization in the industrial company Sauer-Danfoss, a.s. which deals with production and instalation of mobile hydraulics. I analyze actual usage of marketing tools in the company based on the findings and try to propose new solutions appropriate to use these tools to increase their effectiveness.
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Marketing Strategy of a Mountain Guesthouse
Königová, Jitka ; Koudelka, Jan (advisor) ; Mojžíšek, Ivan (referee)
The aim of this Master's thesis is to describe the creation of a marketing strategy with a practical example (a mountain guesthouse). The theoretical part of this thesis emphasizes the methodology and techniques of creating a marketing strategy which is then applied in the practical part. Special attention is paid to the application of theory from which the marketing strategy can be defined. The marketing strategy that has been formulated in the thesis is what will be recommended to the guest house as their future course of action.
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